SEM is the acronym for Search Engine Marketing and is a mechanism through which an online business can achieve relevant positions in search engines such as Google, Bing and Yahoo.
SEM is often confused with SEO, but the difference is that those who practice SEO do not pay to appear in a relevant position on the search engine results screen, but rather carry out a series of digital marketing strategies , such as content, optimization, generating links to your site, among countless possibilities.
SEM is a very good option for the entrepreneur who wants to generate traffic to his website, however, it is highly recommended to have a strategy around what we want our clients to do when they enter our site. For example, if someone makes a query about a topic and ends up using the keywords, arriving at a direct sales page for your product or service, they could get upset and be unwilling to convert. In this case, it would be advisable to give your favorite clients exactly what they expect to receive in order to focus them on the position that best suits what we are looking for.
How to choose the most effective words for your SEM strategy
The first thing is to segment very well who you are interested in reaching paraguay phone number what you want to happen when your potential clients are flooded to your site. With this information clear, you can start with a cloud of concepts around the words that initially seem relevant to you, then, using the first set of words collected as a base, you can refine the tentative concepts a little more with ubersuggest , a simple suggestion tool, which can add value to this initial brainstorming procedure.
The Google Keyword Planner tool is here to help you choose the most appropriate keywords based on your marketing goals and budget. This tool allows you to segment your results by geographic location, language, and more. With it, you can exclude terms to avoid people including them in their searches. For example, there are advertisers who exclude the word 'free' in their Adwords or Bing Ads programming so as not to appear in the results of customers with no real interest in buying.
Adwords and Bing Ads Basics
These tools work on an auction system , where advertisers interested in appearing in a certain position bid for the best possible position. The same principle as SEO applies to SEM : the higher up on the search results page, called SERP , the more conversions. This is how I introduce the concept of CPC to the SEM ecosystem , which is the Cost per Click , which is exactly what would be paid for each entry to your site. It should be added that CPC does not have a fixed value, it depends on demand factors. If there is high competition, the CPC will be more expensive. Likewise, if there is low competition, the CPC will be cheaper. That is why it is very important to segment your market niche from the beginning.