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many employees are needed at what time. Find out how to write an optimized menu with 12 tips on our blog . 4. Flexibility Digitalization allows for maximum flexibility in responding to customer requests and the ordering behavior of guests. The ghost kitchen concept creates real-time feedback loops at various points in the value chain , the findings of which are then immediately incorporated into optimization.

This includes the times for each preparation step up to delivery to the front door, the temperature of the food, packaging options and all individual costs of the overall process. At ghost restaurants, everything is constantly monitored and changed at lightning speed. If, for example, the “Shanghai you can react uk phone data immediately and make adjustments to various aspects such as the selection of dishes, recipes, pricing or marketing. If that doesn't work, the restaurant is simply removed from the portal and replaced by “Delhi Belly” the next day. 5. Data usage Like other IT companies, Dark Kitchens optimize processes and customer feedback in real time. They track customer behavior based on every parameter, from recipe and preparation to delivery. The large number of restaurants, dishes and customers gives brands “big data”. The companies use the findings to continue experimenting with which dishes, recipes and marketing measures are successful. The ghost kitchens in Germany are not only fishing in the usual delivery business pool, but are also increasingly offering special gourmet dishes with higher margins. 3 Disadvantages of a Ghost Kitchen for Restaurant Owners Although ghost kitchens offer some advantages for restaurateurs, there are also some disadvantages that you should consider.

1. Lack of customer interaction In a traditional restaurant, guests can enjoy the atmosphere, interact with the service staff and enjoy the food on site. With ghost restaurants, this experience is eliminated and there is a risk that your customers may not develop a bond with the offering. 2. Dependence on delivery services Restaurateurs who choose a ghost kitchen strategy often rely on online ordering platforms such as Uber Eats or Deliveroo to get their food to customers. However, these platforms charge fees, which can lead to lower profit margins. Tip: With DISH Professional Order we offer you an online ordering system that does not charge any