How to build a network of advocates

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You'll probably be asked: what is success? What are the benefits? How do you know you have a great network of advocates?

These are some of the ways I've identified a great network of advocates:

Loyal customers - Your customers are sharing real experiences and speak positively about your brand.
Empowered reference managers - Reference managers are consistently connected to their customers.
Niche product use cases - Uncovering niche product use cases to support sales and marketing requests.
Customer storytelling - Your advocates are raising their hands to share their stories.
Community engagement - Your community mirrors the presence of an in-person gathering.
Common customer advocacy challenges
While there are undoubted benefits affiliated with customer advocacy programs, it's also important to identify some of the challenges that can arise. For example:

1. Resources are essential to the success of any world-class advocacy and engagement program. However, there are times when PMMs struggle to obtain sufficient financial support from senior management when building their program.

2. In some cases, not only can it can be difficult to attract dedicated customer belize telegram number advocates, but sometimes, keeping them on board can be a challenge.

3. Difficulties can materialize when integrating an advocacy program with key stakeholders, as well as internal teams such as sales, marketing, etc.

4. Companies working with a small budget may encounter problems sustaining and/or scaling its customer advocacy program.

5. Although you may appreciate the value of customer advocacy, it can be hard to explain the benefits of the process to senior management and stakeholders who may not be receptive to the idea.

6. Industries develop at a staggering rate, and some teams may find it difficult to keep up to date with developing markets and solutions, particularly if the team overseeing an advocacy program is small.

Want to learn more?
Product marketing is and always will be a customer-centric role.

A core part of your job is to value the voice of the customer and advocate for their wants, needs, and pain points. It’s your responsibility to make them feel heard.

Therefore, customer marketing is an integral part of what you need to do to ensure that you’re staying true to this.