NBC Universal and Samsung have agreed to bring one of their most popular shows, Jimmy Fallon’s “ The Tonight Show ,” to the Fortnite metaverse . This will be done through an interactive experience called “ Tonight at the Rock . ” If you want to reach new generations, like Generation Z, enter their world: video games and social media.
Jimmy Fallon himself explained this new adventure of the program. Players iran number data of Fortnite, one of the most famous battle royale in the world, will soon have access to a new themed Party World . The program joins as part of the sponsorship with Samsung and players will be able to play the game and compete in Rockefeller Center. The mini games will be : a race to the top of the Rockefeller building, a taxi race or an "escape room" to get out of Studio 6B, where " The Tonight Show " is recorded, according to Adage .
“With this initiative, our goal is simple: to drive Samsung brand awareness with Gen Z while delivering an experience that stays true to our core of personalization,” said Janet Lee, Senior Vice President of Mobile Experience at Samsung Electronics America. “This partnership is an incredibly fun and unique way for consumers to interact with our products in a safe and entertaining environment.”
Additionally, Samsung says it is always looking for opportunities to provide users with unique experiences with its Galaxy devices . Tonight at the Rock empowers fans with a unique social adventure right in the heart of 30 Rock, all enhanced through Samsung’s in-game power-ups made possible by the Galaxy ecosystem.
NBCUniversal said “Tonight at the Rock” was developed by advertising agency Momentum Worldwide and is not sponsored , endorsed or administered by Fortnite creator Epic Games.
This metaverse will be available on PC, consoles and Android.