As you add keywords, these are the settings you will apply:
Keyword Bid: Only required if you are using manual CPC bidding.
Match Type: It depends on your strategy.
Here and elsewhere: Tracking template, custom parameters, automatic rules, final URLs, keyword tags
Keyword level tips
Conduct PPC keyword research . Use keyword research tools to identify the right keywords for your offers.
Don't ignore other targeting options in favor gambling data india of keywords. I tend to think of keywords as the Kardashians of PPC. They're super famous, but they can't make money on their own.
Mix up match types to give yourself flexibility.
Don't forget about bids when setting keywords. Even if you don't have to set a maximum CPC bid for each keyword, the goals of your bidding strategy can affect how you approach keywords and targeting.
Now we get to the most detailed part of your Google Ads account anatomy: the ad level. This is where we get to the fun stuff: your ads! This is where you can create new ads, edit your ad copy, or upload existing ads.
google ads account structure - ad level
google ads account anatomy - responsive search ad cheat sheet
Ad level settings
There are several components that can be modified in the listing portal:
Ad Components: Components such as headlines , descriptions, videos, or images . For search ads, our responsive search ad copy template will help you.
Landing Page: Where you will direct your ad. All ads in an ad group must point to the same landing page URL. All ads within a campaign must point to the same domain .
Here and elsewhere: tracking template, custom parameters, automated rules, advertising label