Alibaba later increased its stake

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Maximilian Bittner founded the company in 2012 with the help of Rocket Internet, a German tech incubator, to capitalize on the growing demand for e-commerce in Southeast Asia. With Rocket Internet’s extensive experience building successful online businesses, Lazada quickly gained traction and started expanding its operations across multiple regional countries. The company recognized Southeast Asia’s unique challenges and opportunities, such as diverse cultures, customer preferences, and fragmented logistics networks. To address these challenges, Lazada took a localized approach, tailoring its services to meet the specific needs of each market it entered.


In its early years, Lazada focused on building a robust logistics infrastructure buy restaurant mailing list to ensure seamless delivery and customer satisfaction. The company invested heavily in building warehouses, fulfillment centers, and last-mile delivery networks to overcome the logistical complexities of operating in the region. As Lazada’s reputation grew, it attracted significant investments from notable global players, including Alibaba Group. Alibaba Group first invested in Lazada in 2016, acquiring 51% of the company with $1 billion. This strategic partnership with Alibaba brought not only financial support but also access to Alibaba’s expertise and worldwide network, allowing Lazada to accelerate its growth and expand its product offerings.


in the company to 83% with another $1 billion investment. With Alibaba’s backing, Lazada continued to innovate and diversify its business model. The company introduced various initiatives to enhance the customer experience, such as LazMall, a platform for authorized brand stores, and Lazada Wallet, a digital payment solution. Lazada also ventured into new sectors, including grocery delivery and ride-hailing services, to tap into the growing demand for on-demand services in the region. Lazada’s continuous focus on customer satisfaction and its commitment to providing a seamless online shopping experience paid off.