There are several aspects that make us say that WhatsApp marketing is better than SMS marketing in terms of effectiveness. Here are some of them:
Greater reach: WhatsApp, due to its ever-growing popularity, has a larger user base than SMS, which means that an advertising campaign on WhatsApp today would reach more people.
An interactive system: WhatsApp allows businesses stockholder database to interact in real time and interactively with their customers. This means that their queries can be resolved more quickly.
The ability to send multimedia messages: WhatsApp compared to SMS allows you to send not only text messages but also messages in the form of images, videos, audio files, etc.
The ability to create groups and mailing lists
Why is SMS less effective for marketing campaigns?
SMS at the time had a great adoption and was used by many companies. Even today they are used by stores and companies in the sales sector. However, this type of strategy is declining due to its low effectiveness for commercial and marketing purposes. This practice has some disadvantages that make it less effective compared to marketing on WhatsApp, for example, we have few characters that can be included in the message, it has a low opening rate and many times this type of practice is perceived as invasive.
SMS vs. WhatsApp Marketing
How can CRM for WhatsApp help businesses manage their customer interactions?
While many businesses are using WhatsApp to manage their customer conversations, they need a solution that can make it easier for them to manage these interactions. This is where WhatsApp CRM comes in. It is a platform that helps businesses manage their customer relationships more easily via WhatsApp or WhatsApp Business. The main advantage of CRM is that you can manage your leads in a meaningful way .