One example of a company doing more is Ray-Ban

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Ray-Ban launched its virtual model tester, a tool that allows the user, using the camera of their smartphone, tablet, or computer, to project the glasses’ 3D model on his face, in real-time. The customer can choose the model, try the frames on their face, and then decide on his purchase. 5. Connect The feeling of belonging is one of the most important pillars and one that best connects with the reality of digital transformation.


Today, consumers expect much more than a business relationship. They want to be participative, want united states of america telegram number list to interact, and, in general, want to be part of the brand’s routine and activities. The connect pillar’s role is precisely this: to ensure that brands work closer to their audience so that they develop a sense of identification. Chipotle, a Mexican fast-food chain, encourages the public to produce small videos for TikTok, talking about its food menu, how to say Chiplote’s name correctly, and, of course, the love for the brand.


@chipotle Imagine if this was her first sentence @jdutch #chipotle#chipotleismylife #fyp ♬ original sound – Chipotle This is possible in both physical and digital retail, and the best ways to obtain it are: defining placements that meet the brand’s buyer persona. working with storytelling strategies that communicate with the buyer persona’s pain and routine. sharing the content of the company’s daily routine on channels such as Instagram Stories.