To know what success looks like for your product launch

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You must identify and track key performance indicators (KPIs) and use data to learn and adjust. Measure your product’s success with KPIs. KPIs are essential for product success. To set and track goals for your business, you need some quantifiable, data-based indication that defines success. Consider these examples of KPIs: Total revenue Profit margin Number of unit sales needed to meet revenue goals Number of prospects, leads and conversions Number of repeat customers KPIs should be key metrics for success, so you don’t need many.


You’ll use the baselines for forecasting, risk miti list of qatar cell phone numbers gation and product maturation. Your team members must know what will indicate performance so they can tune their processes and strategies according to your KPIs. Anything else is shooting in the dark. No product improvement decision should be made without supporting KPI data and estimations based on a proposed change. Use data to learn and adjust. There’s a reason hypersuccessful businesses like Uber employ squads of data scientists and even former neuroscientists to use data to shape their products.


Leveraging data is more about learning and adjusting than distributing cool-looking graphics to the public. Nobody gets it right the first time, but the best companies are prepared at launch to use data to drive iterations of their product to chip away at success. Uber applies massive amounts of data from its drivers and customers to improve wait times, locate hotspots, estimate fares and help ops teams find new drivers. 5. Ensure your entire organization understands the product.