Images of animals, mountains, landscapes

[bellal khan]

Financial support for hosts : Airbnb's business is based on a service that connects property owners and tourists who would like to stay there. Of the two, the former are people who have found themselves without an income (perhaps the only one) from one moment to the next. With the addition of this service, the brand has shown itself ready and capable of helping them even in difficult times.
Psychological support for customers : But this last reasoning does not only apply to hosts. If it is true that Airbnb had no direct impact on the economic well-being of its customers, it is also true that it gave them an alternative way to travel. Living online, group and live experiences.
For a brand, showing its audience that it is there even in such moments of crisis is not just a potential economic victory in the short term. It is an insurance for the future.

Lonely Planet stops everything (and reaches out to its audience)
Lonely Planet is the home of travel guides.

It is a brand that acts as an intermediary between belgium telegram mobile phone number list tourists and tour operators, to help one find the best possible combination for the other.

How did he take it in March 2020, when it all started? Just look at social media.

The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 3

No promotion of exotic destinations, zero endorsements from their tour guides, no wasted breath.

Just a series of generic images, with a deep message for your audience.

All to communicate only one thing: life goes on, despite and regardless of the pandemic.

Supporting the public has been the guiding thread of their web marketing strategy during the pandemic.

Then, seizing the same digital potential exploited by Airbnb, they created a series of columns to simulate remote travel .

“Wildlife Webcam Streams” , “Slow Tv Travel Videos” and many other series related to travel, the environment and responsibility.

They have fueled the desire not only to travel again, but also to follow the rules to get out of it as soon as possible.