Or Take Action This Rate Is Crucial Because It . Shows The Real Engagement Of Your Subscribers Far Beyond Simply Opening An Email A Good . Clickthrough Rate Ctr Can Vary Depending On The Industry And Campaign An Average Ctr Is . Usually Between 2 And 5 But These Numbers Can Fluctuate Depending On The Quality Of . Your Content The Relevance Of Your Ads And How Youve Segmented Your Audience How Is . It Calculated Calculating Clickthrough Rate Is Relatively Simple Clickthrough Rate Ctr Number Of Unique Clicks .
Number Of Emails Delivered X 100 For Example amazon data user list If You Send An Email To 1000 . People And 50 Of Them Click On A Link Your Ctr Will Be 5 Its . Important To Note That This Calculation Is Based On The Number Of Unique Clicksi E . The Number Of People Who Clicked Not The Total Number Of Clicks If A Person . Clicks On The Same Link Multiple Times It Only Counts As A Single Click In . This Calculation It Is Important To Differentiate The Overall Clickthrough Rate From The Clicktoopen Rate .
Ctor The Ctor Clicktoopen Rate Is Calculated By Taking Into Account The Number Of Opens . Rather Than The Total Number Of Emails Delivered This Metric Is Particularly Useful For Understanding . The Effectiveness Of The Content Of Your Email In Relation To The People Who Actually . Opened It Factors Influencing The Clickthrough Rate Several Elements Can Affect The Clickthrough Rate Of . Your Email Campaigns Here Are Some Of The Most Important Ones The Quality Of The . Content Relevant And Engaging Content Is Essential To Encourage Readers To Click The Text Must .