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But In Some Cases, I Think That The Technology That Was Created To Get Us To Our Marketing Has Become Our Marketing.today, We Look At Metrics Like Clicks, Opens, Downloads, And Views As Critical Metrics To Analyze Prospects. My Belief Is That It Is Only Through Direct Engagement That We Can Truly Learn Where Our Best Opportunities Are. Whether That Is Engagement Through Physical Events, Webinars, Chatbots, Or Other Technologies, The Only Way To Truly Know Your Prospects Is By Engaging With Them And Analyzing Their Digital Body Language.

In My World, When Someone Attends A Webinar, We Can Place belgium whatsapp fan A Value On A Lead, Not Just Based On Their Form Fill But On What They Did In The Webinar. How Long Did They View? Did They Respond To Polls? Ask Questions? Click On Ctas? Those Are The Metrics That Help Us Convert Names Into Customers.handpicked Related Content: Fixes For Your Engagement Measurement Mistakescontinue Your Tech-enhanced Content Journeyin Our Next Techtalk Interview, We’ll Dive Deep Into The Roles Analytics And Marketing Automation Play In Content Marketing.

Looking For New Ways To Spark Your Lead Generation? Join Us For A Free Masterclass On Sept. -, Their Insights On Maximizing Roi And Attracting Higher-quality Leads, Leveraging Ai For More Efficient Outreach, Future-proofing Your Demand Strategies, And Much More. Register Now To Watch Live Or On Demand.handpicked Related Content:shares Don’t Cut It: Pick Better Metrics For Demand And Lead Genare You Generating Demand Or Just Identifying It?cover Image By Joseph Kalinowski/content Marketing Institutejodi Harrisjodi Harrisjodi Harris Is Director Of Content Strategy At Cmi.