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Amplify Your Show Across Every Owned, Earned, Paid, And Shared Channel You Have At Your Disposal. Newsletters Typically Offer The Best Roi, And There’s Real Power In Your Host Appearing On Other Podcasts As A Guest.experiment With Digital Advertising To Your Target Audience. Share Tight, Compelling Audio Clips That Entice People To Listen To The Full Show. As They Say In The Agency Game, Land And Expand.handpicked Related Content:how To Develop And Grow A Successful Podcastcontent Amplification: How To Promote And Distribute The Host With The Mostjust Because Your Head Of Sales Is A Good Talker With A Great Radio Voice, It Doesn’t Mean He Or She Will Be The Best Podcast Host.

Your Show Will Rise And Fall On The Strength, Talent, And austria whatsapp fan Humility Of Your Podcast Host. How Well Can They Get Out Of The Way And Let Guests Talk? How Much Genuine Passion Can They Share That Doesn’t Sound Like An Obvious Plug For The Brand? Getting The Balance Right Is Hard, And You Don’t Want To Get It Wrong.the Real Story:someone In Management Decides They Know What The Ideal Host Should Sound Like. In Fact, They Strongly Recommend [this Person].

Worried About Conflict Or Keeping Their Job Or Agency Contract, Everybody Down The Chain Plays Along.the New Podcast Host Struggles To Connect With The Audience, And You’re Stuck Producing A Show That Sucks.the Best Approach:add The Suggested Podcast Host To A Shortlist.treat The Process Like A Job Interview. Speak With Each Candidate And Ask The Best Two Or Three To Come In For A Trial.coach Your Host. Set Up Expectations From The Beginning That You’ll Work With Them As The Show’s Producer To Build An Emotional Connection With The Audience Over Time.