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Those Who Click The Button Will Be Taken To Your Page With The Strong Intention Of Downloading It. These Search Result Thumbnails Give A Clear Idea Of ​​the Downloads A User Is Likely To Find: To Take This Idea Further, Use A Visual Asset Featured In Google Serps For A Site Retargeting Campaign. You Can Reuse The Same Image To Follow A User Around Your Site (Or Even After They Return To Your Site Days Later). This Way, You'll Have A Better Chance Of Converting Those People Who Didn't Immediately Opt-in To Download Your Lead Magnet.