The most important thing to know is that Klaviyo's pricing is based on your "active profiles." An active profile is any person in your account who can receive emails or texts. This includes people who signed up. It also includes people who bought something from you. The number of active profiles you have directly impacts your monthly bill. As your list grows, so does the cost. It’s a good idea to keep your list clean. Removing inactive people can save you money. Klaviyo also offers different plans. These plans are for email, SMS, or both.
Klaviyo's Main Pricing Plans
Klaviyo has three main plans for businesses. First, there is a Free plan. This is great for small businesses. It lets you have up to 250 active profiles. You can send up to 500 emails each month. This plan also includes 150 SMS credits. It's a perfect way to try out the platform. You can see how it works before you pay. It does have some limits, like a Klaviyo logo on your emails. But it’s a great starting point for many.
The next plan is the Email plan. This is for businesses focused on email marketing. The price for this plan starts at $20 per month. This is for 251-500 active profiles. The price goes up as your list gets bigger. For example, for 1,000 active profiles, the cost might be around $30 per month. This plan gives you more features. It removes the Klaviyo logo from your emails. You also get more email sends. It is a very popular choice.
The Email + SMS Plan and Its Costs
The third plan is the Email + SMS plan. This plan is for businesses that want to use both channels. It is a powerful way to talk to customers. The price for this plan starts at $35 per month. This is for 251-500 active profiles. This plan includes both emails and SMS credits. The number of SMS credits you get is based on your plan. For example, you might get 1,250 SMS credits per month. This is a great value. You can reach people on their phones.
The cost for the Email + SMS plan changes. It changes based on two things. First, the number of active profiles. Second, the number of SMS credits you need. You can adjust the number of credits. You might want to send more text messages. You can simply buy more credits. This gives you a lot of control. It allows you to create the perfect plan. You can have a small email list with a large SMS plan. Or vice versa.
How Klaviyo Charges for SMS
Klaviyo's SMS pricing works a bit differently. It is based on a credit system. One text message (SMS) usually costs one credit. However, a picture or video message (MMS) costs more. It might cost three credits. The number of credits you get each month depends on your plan. If you go over your credits, you can buy more. The cost per credit can also change. It gets cheaper as you buy more credits. This is a bulk discount.
The cost of SMS credits also depends on where you are sending them. Sending a text in the US is cheaper. Sending a text to a different country costs more. This is an important detail to remember. If you have international customers, your SMS costs can be higher. Always check the rates for each country. This will help you manage your budget better. It helps to avoid any surprising costs. Be mindful of emojis. They can make your text an MMS, costing more credits.
Optional Add-ons and Their Prices
Klaviyo has some extra features you can add on. These are not part of the main plans. One popular add-on is for Product Reviews. This tool helps you collect and show reviews. Its cost is based on how many orders you get each month. For example, it might be $25 for 250 orders. This price scales up as your business grows. This feature is great for building trust. It helps customers decide what to buy.
Another add-on is Marketing Analytics. This provides more detailed reports. It gives you a deeper look at your data. This add-on costs about $100 per month. It is also based on the number of active profiles you have. This is good for bigger businesses. It helps them make smarter choices. These add-ons are not for everyone. You should only get them if you need them. They add to your monthly bill. So think carefully about what you need.