Social Media Optimization (SMO): How to improve your digital presence?

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If your goal is to improve your company’s digital presence, you definitely need to understand what SMO means. Yes, this is yet another acronym that you should know if you want to increase brand recognition and build customer loyalty.

Key takeaways from this article
Social Media Optimization, or SMO, is a digital marketing strategy aimed at strengthening a brand's online presence.
The goal of SMO is to enhance your company's profile and posts to generate leads on social media by creating unique content that attracts an audience and drives them to your website or landing pages.
The main SMO techniques involve: publication time and frequency, use of hashtags, profile optimization, inclusion of links in CTA and biography, inclusion of keywords, and others.
On LinkedIn, for example, you can take advantage of closed networking groups to generate discussions that educate professionals and, as a bonus, prospect new leads. Learn more in the guide: how to prospect new clients and generate qualified leads .
After generating leads from social media, it is crucial to register them in the CRM to keep them in view and guide them through the sales process. TRY THE AGENDOR FOR FREE and optimize your lead management !
First of all, keep in mind that SMO is the acronym for Social Media Optimization .

In short, it is a strategy that aims to improve a company's profile and messages on social media to boost engagement and visibility in the digital environment.

There is no denying that, nowadays, the relationship that customers establish with a company is the decisive factor for the success of the business .

This connection plays out across a wide range of channels, from traditional sales calls to the increasingly influential realm of social media.

It is on social media that we find a differentiated channel, allowing immediate and highly shareable interaction, which, in turn, deepens the connection between brands and the target audience.

In this context, SMO emerges as a technique that increases online presence, boosts lead generation, expands the digital marketing strategy and strengthens customer relationships, regardless of the business model or industry in which a company operates.

Continue reading the article to learn more about:

what is Social Media Optimization;
what are the benefits of SMO;
how Social Media Optimization works;
how to do SMO in sales.
What is Social Media Optimization (SMO)?
Social Media Optimization (SMO) is a strategy for strengthening a brand’s online presence. The goal is to improve the company’s profile and posts on social media by creating unique content that attracts the public and directs them to the website or landing pages.

It's not just about making small improvements to your company profile, but refining your message to get better results in terms of engagement, number of followers, clicks and conversions.

Overall, the main SMO techniques involve:

right time and frequency for publishing;
conscious use of hashtags;
profile optimization;
inclusion of links in CTAs and bios;
keyword selection;
indication of location in posts;
production of original and exclusive content;
interaction with comments;
monitoring;
integration of networks with other channels (company website, blog, newsletters , etc.).
All of these changes must be based on concrete data, resulting from: performance analysis, audience research and, crucially, social listening on networks .

What are the benefits of SMO?
The core of the importance of SMO lies in the unique operating dynamics of social turkey mobile phone numbers database networks, in which there is immediate sharing of content, more personal interaction with companies and dissemination of publications to a wide audience, which allows an exceptional reach of the messages that a brand wishes to convey.

With this, it is possible to:

increase the number of followers;
improve engagement rates on social media;
increase brand visibility;
increase your website traffic;
make more sales through social media;
understand the audience more deeply;
strengthen customer relationships ;
increase reach and thus brand awareness on social media.
Furthermore, an SMO strategy becomes even more powerful when combined with SEO tactics , which aim to optimize websites and blogs to improve rankings in search engines like Google.

This is confirmed by the study that shows that 50% of companies that are not successful with SEO neglect the integration of the two strategies, which highlights the importance of SMO in maximizing digital presence.

Discover other sales tools that can be part of your strategy:


How to do SMO in sales?
To do SMO in sales, it is important to follow these tips:

choose the most suitable social networks;
ask questions in your posts;
always include a CTA;
tag your customers or suppliers in posts;
analyze performance on your networks;
insert the generated leads into your CRM.
Understand more details about each tip in the following lines.

Choose the most suitable social networks
The preferences of your ideal customer profile ( ICP ) dictate which social media channels you should invest in and optimize to attract them.

B2B businesses that have decision-makers such as CEOs and team managers can benefit from LinkedIn, for example, while B2C businesses with end consumers aged 15 to 25 may find more success on platforms such as Instagram or TikTok.

Before anything else, you must be present on the right platform to then apply SMO techniques effectively.

And, to identify which social networks are ideal for your strategy, collect ICP data from the CRM system and map its behavior .

Ask questions in your posts
This is one of the simplest (and most used) SMO techniques to stimulate engagement on posts.

To encourage comments, there’s nothing better than asking questions and provoking reflection in your audience.

If the brand uses LinkedIn in its strategy, take advantage of closed networking groups to generate discussions that educate professionals and, as a bonus, prospect new leads.

Always include a CTA
A good SMO in sales requires the inclusion of a call to action (CTA), both in publications and on the profile page.

Whenever you work on content, write a caption that encourages the visitor or follower to take action, whether to direct them to a landing page or website, where they can obtain more information about a specific product, service, study or research.

In your bio, it is also essential to include a link to a relevant landing page, after all, this is one of the first things that visitors will see when accessing your profile.

Be sure to be persuasive, clear, direct and encourage your follower to take specific actions. Here are some examples!

“Click the link in the bio to learn more.”
“Request a free demo.”
“Please share this post with your colleagues who may benefit.”
Tag your customers or suppliers in posts
Want to share a new success story or post a photo of a visit to a supplier? Remember to tag them in your posts.

This is a great way to encourage them to share your content, increasing the reach of your post and attracting more people to your profile.

By the way, this is an opportunity to use the social proof trigger to validate and promote the credibility of your company.

When you tag happy customers in posts that highlight success stories or positive experiences, you’re showing other followers that your company provides real value and meets your customers’ needs and expectations.

Analyze social media performance
To identify what needs to be optimized, it is essential to monitor the performance of your networks.

From this analysis, you will understand what is working and what needs to be improved in your strategy to increase results in terms of engagement, clicks, conversion and number of followers.

Insert the generated leads into your CRM
Did you generate leads through social media? Don't forget to register them in your CRM.

This is essential to keep these leads in sight and guide them through the sales process.

After all, leads generated on social media are valuable, as they have shown interest in your offers and are one step closer to conversion.

In this sense, it is essential to register them in your CRM system for proper management.

To do this, count on a complete, customizable and easy-to-use CRM, like Agendor!