If you have a website, in addition to getting visitors, you also want those who visit it to spend as much time as possible and, above all, to interact with the website in the way you want. By buying if you have an online store, reading and sharing articles if it is a blog or subscribing to the newsletter... We all have a different objective with our websites and to make this easier we must all take into account the concept of " Web usability ".
“On the Internet, usability is a necessary condition for survival .” This is one of the most repeated phrases by Jakob Nielsen , considered the king of usability. At a time when web users are multitasking and often do several things at once, whoever visits our website must be able to read the information clearly and find what they are looking for in a simple way. And if we do not offer it to them on our page, they will leave it and visit another one where they can find it.
Definition of the term: what is usability?
According to Wikipedia, this concept “refers to the ease with which people can use a particular tool or any other object made by humans in order to achieve a specific objective.” Applied to a website, it refers to the albania telegram lead of designing and structuring the content of a website so that users can find what they are looking for and need in the simplest possible way. For example, a user who arrives at an online store can make a purchase of a product in a clear way, understanding at all times what they are doing and how they have to complete that purchase.
Okay, theory is all well and good. But what about practice? What do we need to take into account so that people who visit our website can interact correctly? There are several elements involved, but when designing a new site or redesigning an existing one, you should keep in mind that with a user-friendly page it is easier to avoid bounces, build user loyalty and get them to visit again.
15 Usability Recommendations:
Pay attention to the content
Web usability tips1. Purpose of the site: it should be clear at first glance what our website is about. If it is a store, a blog, a corporate website… Avoid elements that may confuse and place on the home page what you want to highlight. For example, if it is the website of a dental clinic, it is great that it also has a blog (in this article we learn more about the importance of the blog ), but when someone arrives at your website they should see information about the clinic on the home page and not a blog entry.
Web usability tips 42. Balance between design and information: neither of the two should take precedence, but rather they should “collaborate” to build a user-friendly website. In addition, you have to keep an eye on the amount of information on the site, because quality is better than quantity. You don’t need to have an overloaded website where the user doesn’t know where to start. And if your site needs to contain a lot of information, it should be very organized.
583. Take care of the links: check that there are no broken links. In an article you wrote a while ago, you may have added a link that no longer exists. This gives a bad image, penalizes us in search engines and, above all, makes the website less trustworthy for the visitor. You can analyze the website with tools such as W3C Link Checker .
514. Include calls to action: It has been proven that users do not read the page, but rather scan it looking for what interests them. That is why it is a good idea to help them in this task with highlights or identifiable buttons through which they can perform an action (instead of texts like “click here”, the buttons can have texts like “add to cart” or “download”). And remember that these objects must be clearly visible.