Use Pop-Ups with Interactive Elements

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Engage your subscribers, fans, followers and readers by adding a quick poll asking about their preferences. For instance, a newsletter poll about the topic they'd like covered next shows you're listening while gathering valuable insights. Adding a poll to a social media post can quickly gauge sentiment about trending topics, business practices or even products.

For example, a motor oil company looking to update their logo and tagline may create a quick poll to add to a social media post or landing page asking their audience what their new tagline should be. Voters, whether their phone number lead choice won the vote or not, will feel invested in the brand simply because they had a say in the company’s marketing.




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Although some of us are slightly put-off by pop-ups, there’s a reason we run into them everywhere we click - they work. Pop-ups can help boost your conversions by as much as 4%. Adding an “extra step” such as an interactive element can boost that number even higher.

There are countless creative ways to make pop-ups more engaging. That “extra step” could be anything from spinning a prize wheel to selecting a mystery box or solving a word puzzle—transforming your pop-up from a common annoyance into an enjoyable surprise.

4. Use Calculators for Complex Decisions
Help your audience find solutions with interactive calculators. For example, investment agencies could offer an "ROI Calculator" to predict returns from investing. Fitness coaches and personal trainers can offer BMR calculators to help their clients get better results. Even restauranteurs and caterers can offer calculators to help customers figure out how much food to order to feed a crowd.

Online calculators are an evergreen tool that helps you drive traffic to your website and even convert customers all year round.