Alt text: the importance of image optimization for SEO

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Do you know what Alt text is and how important it is for SEO?

Well, let's first talk about the importance of images in a text. Their main function is to illustrate topics and make articles more attractive. However, they also serve to keep the reading from becoming boring and to keep the reader engaged in the post for longer.

The longer the reader stays on the page, the lower the bounce rate. Therefore, the role of images is super important to engage the reader more.

Furthermore, images also serve as a ranking strategy. That's right! This is the topic we're going to cover from now on.

What is alt text?
explanation about slt text

Alt text is also known as “alternative text”. This, in fact, is its costa rica whatsapp number database translation. “Alt attribute” and “alt description” are also definitions by which it is known.

This is a brief description that we place on images on our website or blog to describe what the image represents or what it is about. In WordPress, the option appears on the right side of the screen when the image is inserted (see image above).

Although alt text is not immediately visible, it is no less important than other optimization techniques.

Alt text for SEO
Image alt text is a valuable SEO practice. Without alt text, your image has no SEO effect whatsoever. So if this option exists, why not use it and make the text even more optimized, right?

Google robots are efficient at crawling texts, identifying keywords and analyzing and organizing the website. However, they are unable to identify visual elements.

Therefore, by placing the image attribute associating the image with the text, you help them identify the visual elements. If the alternative description of the image is well done, it can contribute to the ranking of the site.



Alt text and image title
It's important not to confuse the image text with the image title. The image title is the name of the image, while the alt text is the description.

In addition to these, two other aspects are also important in image optimization: size and captions.

Both the image name and the alt text interact directly with Google, meaning the search engine's algorithms can identify them directly.

The size and caption also indirectly contribute to SEO. The size affects the page loading time.

Captions are a powerful tool for capturing your reader’s attention and standing out from other websites. Always remember that the goal is to capture the reader’s attention and make them stay on your page and read your content.

Alt text tips:

always use the keyword in the description;
write a description of up to 100 words;
make a simple and objective description.
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