1. Clearly Communicate Your Value Proposition

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1. Clearly Communicate Your Value Proposition
The very first thing you need to clarify before you write an About Me page for your blog is your value proposition. Put simply, a value proposition is a statement that conveys what you have to offer your austria phone number library . In other words, answer the question, what does your audience stand to gain by following your blog?

Using Your About Me Page to Communicate Your Strengths and Skills (Screenshot Example)
As you can see in the screenshot above, the one-sentence value proposition I lead with on my About Me page is: “I teach 500,000+ monthly readers how to start a blog and grow a profitable side business.“

After many years of experience in my niche, I’ve sharpened my big promise down to just one line so readers can decide whether or not it resonates with them. To most of the readers who find my blog by searching for blogging tips and related advice, this promise really hits the nail on the head.

Why is it important to clearly articulate your value proposition on your About Me page?

What sets you apart? Let’s face it: Your blog isn’t the only one publishing the kind of content you create. Your value proposition differentiates you from the other blogs in your niche.
Shows the benefits of following your blog. What will your readers gain from following your blog? This must be clearly expressed and communicated in your value proposition.
Now, it’s your turn. If you haven’t already crafted a value proposition statement highlighting the top-level takeaways you want readers to gain from your blog, try it now.

Remember, your value proposition is a statement that (1) explains exactly what makes your blog different from others in your space and (2) tells readers what they’ll get from your site. Once you’ve worked that message out, be sure your About Me page leads with your clear value proposition—so that readers will immediately know if your content will be right for them.