A landing page can make or break your lead gen campaign. Even small tweaks can boost conversions significantly.
1. Focus on One Offer Only:
Avoid clutter. Your landing page should have new zealand mobile number list one clear purpose—like downloading a guide or booking a call.
2. Use a Benefit-Driven Headline:
Highlight the core value your offer delivers. “Double Your Sales in 30 Days” is better than “Get Our eBook.”
3. Add Visuals and Trust Elements:
Use relevant images, explainer videos, testimonials, and trust badges to increase credibility.
4. Keep Forms Short and Clear:
Only ask for essential info—usually name and email. The longer the form, the lower the conversion.
5. A/B Test Everything:
Test different headlines, CTAs, colors, and images. Tools like Unbounce or Instapage make testing easy.
An optimized landing page turns traffic into leads—and great leads into clients.