Tracking the right metrics is crucial for improving lead generation efforts. Without KPIs, you’re guessing, not optimizing.
1. Cost Per Lead (CPL):
How much are you spending to generate one lead? Track by campaign, channel, and timeframe to assess efficiency.
2. Lead Conversion Rate:
What percentage of leads turn into new zealand mobile number list customers? This reveals the quality of your traffic and your sales team’s performance.
3. Time to Conversion:
How long does it take for a lead to become a customer? A shorter cycle often means higher sales efficiency.
4. Lead Source Performance:
Which sources (organic, paid, social, referral) bring in the most and best-quality leads?
5. Engagement Metrics:
Track email open rates, click-throughs, and landing page conversions. These show where your funnel might be leaking.
Monitoring these KPIs helps businesses identify what’s working, what’s not, and how to scale intelligently.