What to Look for When Buying Telemarketing Data

[mouakter14]

This is the absolute most critical factor, as non-compliance can lead to severe fines, reputational damage, and legal action.

Consent (Explicit & Verifiable):
B2C Data: For consumer telemarketing, explicit, informed, and affirmative consent is mandatory under Bangladesh's PDPO 2025. The vendor must be able to prove how they obtained this consent (e.g., specific opt-in forms, checkboxes). Avoid any vendor who cannot demonstrate clear consent.
B2B Data: While "legitimate interest" may apply for B2B, vendors should still adhere to best practices. This means the data was collected transparently, and individuals have a clear way to opt out.
PDPO 2025 Adherence: Ask the vendor specifically how they comply with Bangladesh's PDPO 2025. This includes principles like:
Lawful, Fair, and Transparent Processing: Data should be collected and used openly.
Purpose Limitation: Data collected for one purpose should not be used for another without consent.
Data Minimization: Only collect necessary data.
Accuracy: Data must be accurate and up-to-date.
Storage Limitation: Data should not be kept longer than necessary.
Integrity & Confidentiality: Proper security measures to protect data.
Data Subject Rights: Individuals' rights to access, rectify, or erase their data.
Do Not Call (DNC) List Scrubbing: The vendor must confirm they scrub their lists against any existing (or future) national or internal "Do Not Call" registries in Bangladesh. You, as the buyer, must also maintain your own internal DNC list.
Opt-Out Mechanisms: The vendor should have clear processes australia whatsapp data for individuals to opt-out of receiving calls, and this information should be easily accessible.
Data Sourcing Transparency: A reliable vendor will be transparent about where they obtain their data. Avoid vendors who are vague, secretive, or claim to have "secret" sources. Look for public and verifiable sources (e.g., company websites, public directories, legitimate surveys, consented online forms).
Cross-Border Data Transfer: If the vendor is outside Bangladesh, inquire about their procedures for cross-border data transfer and ensure they comply with PDPO 2025 requirements for adequate safeguards.
2. Data Quality & Accuracy
Poor data leads to wasted time, resources, and frustrated telemarketers.

Freshness/Recency: Ask how often the data is updated and verified. Aim for data that has been verified within the last 3-6 months. Outdated data (more than 6-12 months old) often has a high percentage of bad numbers or irrelevant contacts.
Verification Process: How does the vendor verify data? (e.g., manual phone verification, email bounce checks, AI-driven validation). Manual verification is often the most reliable.
Completeness: Does the data include all the fields you need?
For B2B: Company Name, Industry, Company Size (employees/revenue), Full Contact Name, Job Title, Direct Dial Phone Number, Email Address, Website URL, Location (City, Division, specific area in Bangladesh), LinkedIn Profile URL (optional).
For B2C: Name, Phone Number, Location, Demographics (Age, Income Bracket, Household Size - always with explicit consent).