Use your email marketing platform to create different lists based on job function. Examples:
Sales professionals get sales-related insights and strategies.
HR managers receive HR policy guides and industry trends.
IT professionals get updates on software advancements.
Step 3: Customize Email Content
Tailor the subject lines, tone, messaging, and offers based on the segment. For example:
Sales Segment: "5 Proven Techniques to Close More Deals"
Marketing Segment: "How to Boost Your mortgage brokers email list Content Strategy in 2025"
IT Segment: "Latest Cybersecurity Best Practices You Should Know"
Step 4: Personalize Your Email Campaigns
Incorporate dynamic content and merge tags to personalize emails with the recipient's name and job title.
Step 5: Test & Optimize
Run A/B tests on subject lines, email copy, and CTAs for each segment to optimize performance.
Step 6: Analyze Engagement Metrics
Regularly review open rates, click-through rates, and conversions for each job function segment.
Step 7: Adjust & Expand Segments
Over time, refine and expand your segmentation strategy to improve accuracy.