To segment your email list by job function, you first need to gather the necessary data. Here are several ways to acquire job-related information:
1. Signup Forms
Modify your email signup form to include a mandatory or optional field asking for job function. Keep it simple with a dropdown list of commonly used roles.
2. Surveys & Polls
Send periodic surveys to your subscribers asking about their job roles and interests. Offer incentives like discounts or exclusive content to encourage participation.
3. LinkedIn & Social Media Insights
Analyze LinkedIn profiles or other social media channels oil and gas email list of your audience to gather insights about their professions.
4. Customer Behavior Tracking
Observe how subscribers interact with your content. For example, if someone frequently downloads HR-related ebooks, they might be an HR professional.
5. Lead Scoring & CRM Data
Use Customer Relationship Management (CRM) tools to collect and categorize job-related information.
6. Website Activity Monitoring
Track website behavior to determine job functions. If a visitor frequently checks out software development resources, they are likely developers.
Steps to Segment Your Email List by Job Function
Once you have gathered the data, follow these steps to segment your list effectively.
Step 1: Define Job Function Categories
Start by identifying broad job function categories relevant to your industry. Some common categories include:
Marketing
Sales
Finance
Human Resources (HR)
IT & Software Development
Operations
Customer Support
Executive Leadership