YouTube Banner Ads: How to Get the Best Time Slot?

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YouTube Banner Ads: How to Get the Best Time Slot?
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Have you heard of the YouTube Masthead banner? What if we told you it allows you to benefit from advertising at the most beneficial time slots, during major events, or at the ideal time for your target audience? Come on, we'll explain everything in this article.

What is a Masthead on YouTube?
A Masthead banner is a form of advertising on YouTube that is displayed at the top of the YouTube homepage for a set duration .

This is a very interesting advertising location, since it is visible as soon as the user accesses the YouTube home page.

Masthead advertising is a premium advertising format typically reserved for major brands or large-scale advertising campaigns. It can take several forms:

An advertising video
A static image
A carousel of images
Advertisers can also customize their masthead banner with images, messages, and clickable links to a specific landing page, such as a product page or website.

Masthead banner offers high visibility and wide reach , which can help increase brand awareness and sales conversions.


Preview of a Mastead banner posted by McDonald's on YouTube
How to get the best time slots for your YouTube ads?
YouTube has been offering a pay-per-hour masthead since February 8, 2023. Businesses now have the option to pay to display their nepal mobile database at the top of YouTube's homepage during important moments.

This banner “provides 100% of the share of voice (SOV) of eligible YouTube Masthead impressions during the reserved hours you have purchased.”

This new way to buy YouTube's most visible placement gives you exclusive ownership of the masthead banner during the hours before, during, or after priority moments.

Kristen O'Hara and Ellen Czaïka, respectively Vice President, Agency and Brand Solutions and Head of Product, Ads at YouTube
This new advertising display possibility allows brands to stand out at key moments , whether cultural, political, economic, etc., since they then benefit from a monopoly on display in this banner.

This is what McDonald's Brazil chose to do during the recent FIFA World Cup. As you can see in the image above in this article, the brand chose to display an advertisement encouraging users to buy a meal at McDonald's before each match.