oberlo-sketch Market Segmentation: Definition

[suchona.kani.z]

This guide will walk you through different strategies, examples, and tips to help you grow your business with market segmentation.

shopify logo
Start selling online with Shopify today

Start your free trial
white sneakers
black sneakers

What is market segmentation, and what is a segment? Market segmentation is when you divide your visitors and customers into segments , or groups, based on their common characteristics. There are countless ways to divide your customers into groups, and how you segment your market depends on so many things. That's why your definition of customer indonesia email list segmentation can be – and probably will be – different than your competitors '.

Here are some examples of criteria you can use to create market segments:

→ Click here to launch your online business with Shopify
VIP: Customers who shop more often or spend more money
Active and long-time users who are repeat customers
Reactivated customers, who made a purchase, were inactive for a while, and then made another purchase
Low-level, repeat customers, but who shop less often and spend less money
New customers who have just made their first purchase
New visitors who have just signed up to your newsletter without making a purchase
Here’s an example of how market segmentation could impact your revenue.