Prepare a presentation and other materials

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Outline the main points and structure of the webinar. People come to webinars with certain expectations and may be disappointed if they don’t hear valuable information.

It is important to fill the presentation accompanying the speech with colorful diagrams, tables and images that fit the context of the content. Visual content (pictures and videos) not only attracts attention, but also complements and decorates your speech.

For example, in the middle of the event, try to abruptly switch bc data the audience's attention to something non-standard. This move will help to regain the interest of listeners who have become bored.



In addition to the presentation itself, prepare a document with a summary (an excerpt from the conference content), a list of literature or sources that you recommend studying at leisure. If the webinar is educational, you should assign homework to consolidate the theory presented in practice.

3. Decide on the tools
It would be very frustrating if technical problems or issues with the chosen conference platform occur in the middle of a webinar. For online meetings, choose only those tools that have a good reputation among representatives of your business sphere and that you know how to work with.

Even if you don't have any special requirements for the service, take the time to understand its functionality. For example, study the location of all the necessary buttons (screen broadcast, start recording, invite co-lecturers, send files to participants, pause, etc.). Many forget that you can add icons of websites and social networks to the design of webinar rooms, add call-to-action buttons or place an advertising banner.