When a Company Needs a Wholesale Supplier Portal: 6 Reasons to Create a Marketplace

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According to Gartner , by 2025, 80% of B2B sales interactions between suppliers and buyers will occur digitally. How do you know if a trading company needs a B2B portal?

A wholesale customer portal or B2B self-service portal is an online trading platform that provides wholesale buyers (as well as dealers, distributors) with access to order-related functions and services. On the portal, buyers not only place orders at any convenient time, but also manage the order, access financial information, the catalog, complaints, and more.

Why does a trading company need a B2B portal?
Self-service portals provide whatsapp number list business owners with benefits that can improve their company's competitiveness and customer loyalty.
B2B portals, unlike managers, work 24/7, and therefore the client can contact at any time. There are clients who prefer to interact with the system, not with the manager.
Another important point: over time, the system improves, adapts to the needs of real users, live managers are in less and less demand, and the system becomes more and more universal.
Let's consider other advantages of portals:

1. Reducing operational costs. Automation of processes and reduction of the need for manual order processing, electronic catalog, access to analytical data and reports in real time - this affects the reduction of the use of paper document flow and the reduction of personnel costs, since fewer employees may be required to serve customers through the portal.

Wholesale buyers, unlike retail buyers, use much more information to place an order.

For example, that is why the company Cordiant decided to collect information about products and contractors in one place.

Why does a trading company need a B2B portal?

The main page of the personal account contains technical and financial information available to the user in accordance with his rights: information about legal entities and contracts, commercial credit limit, amount of overdue accounts receivable, etc.

The advantage of the portal here is that the legal entity user receives a lot of information at once in one place. Also, the personal account may have special calculators for business tasks, payment plans or other services .

2. Increase sales and improve customer service. With a self-service portal, customers place orders, track order statuses, receive invoices, and manage accounts themselves. If people enjoy using your portal, they will come back and order again. This leads to increased sales and reduced customer churn.

3. Reduced errors. Automation of the ordering and data processing process reduces the workload of managers, and thus reduces the risk of human errors. Since the data is updated in real time, information on product availability, prices and order statuses is always up to date.

For example, in the Kama Tyres project , we developed an account for store administrators, which allowed them to work with shipments, manage returns and edit orders.

Administrator's office

4. Optimization of business management. The portal can be integrated with ERP, CRM and other systems, improving logistics and financial management.

5. New opportunities for marketing and personalization. Using the portal to promote new products and promotions, the ability to offer individual discounts and promotions based on customer behavior and order history helps to predict demand and strengthen customer relationships.

6. More competitive advantages. The introduction of a modern portal emphasizes the desire for innovation, helps improve customer experience and increase customer loyalty.

Implementing a wholesale self-service portal can be a strategic move that will improve operational processes, increase revenues and strengthen the company's position in the market.