Online Advertising: Google Ads or Social Sponsored Ads

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Online advertising is not all the same , and often choosing the right channel becomes crucial.

Is it better to use Google Ads, Facebook Sponsored or Linkedin?

There is no exact answer to this question, and as is often accurate mobile phone number list the case in marketing, the best answer is “it depends.”

It obviously depends on the target we are addressing.

Where do my potential customers typically spend their time online?

Are they more likely to watch a video or read a text?

These are the questions to ask yourself to decide which channel (or channels) to invest your budget in.

By analyzing the characteristics of the various platforms we can get a better idea of ​​how users interact with them.

Google Ads (formerly Google Adwords)
Campaigns on Google Ads can have two placements. The choice of one of these, or both, depends on the nature of the product or service you intend to sponsor.

The research network
An Ads placed in the search network is a great way to get a leg up on a query . However, the product must lend itself to user research.

To give an example, perfect products to be sold through the Ads search network are Hi-Tech products.

This is because there is a significant volume of searches carried out by users who have a strong purchasing interest .

In fact, those who want to buy a new smartphone are very likely to first find out about the best or cheapest model, usually using a search engine.

And so “cheap smartphone” becomes a perfect transactional keyword for a Google Ads search campaign.