How to insert icons and emojis into a snippet

[rifat28dddd]

To add HTML special characters like checkmarks to your description, you can simply copy and paste it from your source, for example from this comprehensive HTML special characters list .

There are basically two ways to insert emojis into your snippet:

Copy the emoji yourself
Use the emoji's HEX code
Here you will find a comprehensive list of emojis that you guatemala cell phone number list/ can use in the SERPs, including snippet previews.

Inserting emojis can be easy, but it doesn't have to be. In my experience, it also depends on the CMS whether and which emojis you can include in the title or description. So, I can only recommend you experiment a bit and see which emojis are still stored in the metadata after saving/refreshing your page.

But be careful: Google decides for itself whether and which emojis it displays. So check whether the emojis in the meta title and description are also displayed in the search results.

Snippet optimization: Your checklist
The main keyword is first in the title (search intent)
The title is a maximum of 65 characters long
The description has between 100 and 135 characters
USPs serve as unique selling points and arouse desire
Special characters or emojis generate attention
A CTA encourages clicking