The introduction of online platforms and social media is making it easier to do business in India. The Digital India program aims to provide broad internet connectivity even in villages and overall digitalization of the country within the next 5 years. This opens up new avenues for expanding partnership structures.
Rural expansion. Most of India's population is rural, some of whom move to cities in search of a better life. However, finding a good job without special skills is not possible. This phenomenon contributes to the active involvement of the rural population in network business, where no experience is required.
New requirements for product quality. Indians, who have high purchasing power, have begun to prefer organic products. To attract such clients, MLM companies in India are massively focusing on the environmental friendliness student data of their products and manufacturing methods. 20-40% of Indians are vegetarians, so food supplements, drinks and food products for vegans are becoming increasingly popular on the online market.
Attracting women. Indian society adheres to traditional norms. In the country, women mostly do not work, but are engaged in housework. However, they strive to develop and become independent. Network business in India gives them such an opportunity. Local women are ready to work hard to achieve the desired goal. More than 60% of distributors in the country are women, and this figure is increasing.