You should not take the sale

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At this point the moment of purchase is getting closer, but it needs further confirmation before deciding to turn to a particular company.

For example, they may be held back by the price or be undecided between two products that have similar features. The purchasing experience becomes fundamental to the customer journey . You can opt for a free trial or you can provide informational material in which you explain the features of the products to help the consumer choose the most suitable one.

Action (Action)
If you have been able to effectively illustrate the qualities facebook data of your offer, this is the sales phase, in which the customer, having overcome doubts and uncertainties, wishes to conclude the purchase.

for granted, but on the contrary, you should make sure that nothing prevents you from completing the transaction.