The problems of consulting agencies

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Many entrepreneurs choose to delegate franchise development to external consultants due to lack of time or confidence in their own abilities. However, this approach can sometimes create a “negative franchising chick effect” .

Consultants often provide information that is not consistent with the reality of the brand, breaking the chain of trust . Furthermore, the emotional transition between consultant and parent company can be problematic, with the potential affiliate not feeling comfortable with internal management despite having amazon data everything necessary to open.

Internal Contact Management: A Winning Strategy
Our experience over the years has shown us that franchise networks that manage contacts internally are more successful . A shining example is Giorgia of Machete Barber Shop, a successful project manager , who has had an extraordinary impact on the development of the franchise. Thanks to her personal lead management and her deep knowledge of the brand, Giorgia has been incredibly effective. This internal approach has produced excellent results, replicated with other brands.