What are mental triggers?

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The human brain makes choices all the time. And to avoid mental exhaustion, it automates some actions and focuses on more complex choices. This happens because everyone has a certain amount of energy and, to save the individual from decision-making exhaustion, the brain makes its own choices before they reach the conscious mind.

The brain works this way to save tunisia mobile database and energy, and it is in the unconscious that the thoughts, feelings and emotions that make a person act on autopilot based on their experiences are located. These decisions that are made more automatically are mental triggers, which trigger certain behaviors and stimulate or activate a specific reaction.

How can mental triggers be used in digital marketing?
To boost sales in digital marketing, there is nothing better than mastering the art of persuasion. If the intention is to engage people and motivate them to become interested in the company, it is necessary to correctly apply mental triggers.

When talking about sales, it is important to remember that consumers often do not make purchases due to a real need, but rather a constructed need. This means that, based on mental triggers, companies can create promotions, campaigns or any other action that encourages the public to buy something.

To do this, brands need to understand customer behavior and what leads them to buy something, to create more assertive sales mental triggers throughout the purchasing journey.