Using a fixed cost per lead

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or cost per payment for all your campaigns and ad sets is fine to start with, but if you know the margin you're generating for each ad set and campaign, you can modify your bid price and compete more aggressively with competitors who don't do the same.

For example, if you sell luxury sedans and SUVs, applying a fixed cost per lead will limit your profitability potential. Even if the luxury sedan costs more, you'll likely generate more sales and gross margin with SUV campaigns, so you should increase your Facebook cost-per-lead target. If your competitors chinese overseas british data aren't doing the same, you'll outbid them in the auctions!While marketers have a plethora of brilliant metrics to track Facebook ad performance, there are four that are the most important: Cost per Action, Ad Decay, Frequency, and Profit. These metrics give you a pretty good overview of your Facebook ads, and tracking them regularly will save you time and trouble.

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