Use a background image
Background images can help highlight important areas of a page. New York-based digital agency Park Slope Softworks uses a striking background image to highlight its audit tool:
Park Slope Softworks
Houston-based digital agency Blue Atlas Marketing has embedded the audit tool alongside a full skype database description of what the report contains. While this is a lot of text, it visually demonstrates how comprehensive the audit report is. They've also included screenshots of a sample report below the form:
Blue Atlas Marketing
Another great example from Kansas-based SEO agency, Tyton Media :
Tyton Media
Show the user what they will get
The New York-based consulting firm, Hopeworksdesign , uses their white-labeled [audit report] as the main visual to motivate users to fill out the form.
Explain what the report contains
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