What will Social Media bring us in 2025?

[muskanislam99]

It would be easy to gather all the studies and reports for 2025, put them on an Artificial Intelligence platform and ask for the 10 main trends. However, I believe that human value is differentiating and I also believe that there are things that cannot be achieved simply by gathering information and condensing it without cause or consequence.

After what has happened and been experienced in the last three years, the marks I have seen and the difficulties we encounter when working on Social Media, I believe that we will have a great year in 2025, full of new things, truly new things and endless possibilities. However, I also believe that it is essential to do the basics and the simple things because, without that, no one wants to know about us.

These are the biggest Social Media trends for 2025, chosen by me, taking full responsibility for them during the next 365 days.

(1) Social Search | Always On will likely change to Always There

We ended the year 2024 with the fight for Search between the giants.


The Gartner Marketing Predictions phone number library study even says: “By 2028, brands organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.”

https://www.gartner.com/en/newsroom/pre ... ia-by-2025

With 40% of the new generations searching on social media, these networks have started to capitalize on their content with the aim of delivering the best possible results to those who use them. Younger people start their search for products on social media and it is necessary to be where future customers are and will be. The first point of interest is very important.