Optimize your landing page

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To get conversions from Yandex advertising, it is not enough to simply improve the ads. It is also necessary to improve all other characteristics of the site, including the landing page. This way, you will improve the quality of the site and reduce the cost per click - the cost of the ad per click will decrease, and there will be more conversions.

Landing Page Optimization

Another option for optimizing a singapore mobile number landing page is to use the Webvisor heat map in Yandex.Metrica. As a result, you will be able to track all actions that a user takes on the site after clicking on an ad.

An equally effective method is adding video. The results of the study showed that conversions increased by more than 79% after a brand included a video on its landing page.

Conduct A/B testing of your landing page in the following areas :

USP (unique selling proposition).

Pictures.

Headlines.

Calls to action.

CTA (call to action) buttons.

Compare your offer with those that are cheaper and more expensive
Many years ago, The Economist conducted a study that showed how this works. They posted three subscription plans with approximate prices:

$59 – print subscription;

$125 – digital access fee;

$125 – Combination subscription.

The combined tariff was chosen by a greater number of buyers.

Why did this happen? The client saw the difference between the first tariffs and separately assessed the benefits for himself if he chose a combo subscription. But in reality, he did not receive more opportunities. This is just an alternative option between an expensive bait and a cheap version. Such an element must be placed on the landing page to get the best result.