The most important elements on websites

[bitheerani319]

It is assumed that useful elements on websites have a specific location or fulfill specific functions. In other words, users have become accustomed to certain conventional solutions. It is true that you can come across websites that completely break away from accepted standards, present unusual solutions and stand out from the crowd. For this reason, they are easier to remember. What elements turn out to be useful on websites?

The article answers the questions:

How to properly prepare a website?
What elements should be included on a website?
How to encourage users to stay on your website?
Contents:

Logo in the right place
Simple design
Navigation at the top of the page
Responsiveness
Visible CTA button
Unique selling propositions
Breadcrumbs
Social media icons in the right places
Price variants in tables
Progress indicators
404 error pages
Logo in the right place
It is best to place them in the upper left corner of the screen – most users buyers email list become accustomed to the fact that this is where the company logo is . Contrary to appearances, placing the logo in unusual places does not bring the desired effects and is not always well received by users. Remember also that the current convention requires that a link be placed on the logo that leads to the home page – this allows you to get rid of the link in the menu, which allows you to get useful free space or a place to place an additional item.

Simple design
A few years ago, flat design set trends that are now widely used on websites .

These include:

simple colors, no advanced shadows;
large gaps between elements;
limited color palette;
simple shapes;
attaching significant importance to typography;
minimalist approach.
The above guidelines are primarily intended to focus users' attention on the most important issues related to websites . As we know, users use the Internet for a specific purpose - they are looking for a recipe, a product to buy, an answer to a question, etc. The purpose of useful elements on websites is to make it easier to find the solutions they are looking for - all the bells and whistles are simply unnecessary. In practice, this means that company websites should be simple and legible , and not look like a Christmas tree.

Navigation at the top of the page
Have you ever wondered why it's common practice to design your main navigation horizontally?

Here are the reasons:

the menu at the top of the page allows you to use the space below it only for content;
this type of navigation is located above the so-called fold point, i.e. it is visible when the user enters the website;
such a menu is definitely easier to find.
This is of course another element that we are used to, but is it the only right approach? Absolutely not! Another good idea is to use list navigation , where each subsequent item is located lower, although this usually does not apply to the main menu, but e.g. a list of categories in an online store .