Above all else, the what should be clearly

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Above all else, the what should be clearly evident from quickly scanning the blog post’s headline. In my guide to building a content marketing strategy, the what (a content strategy) is extremely clear and concise right inside the headline.

Remember, people always want to know what’s in it for them first and foremost. And if you write a headline that can accomplish that objective, you’ll grab their attention.

9. Your Headline Must Answer the “Why” Question
Why should a reader choose to click on your article (compared to all whatsapp number singapore rest appearing in search results alongside it)?

Why Start a Blog (Headline Example for Answering the Why Question)

Aside from showing your audience what they’ll gain from reading your blog post, your headline should also illustrate why they should read your post.

For example, the promise of my article that talks about whether or not you should blog, is to guide readers down the path of discovering their own why behind starting a blog—and whether or not they should, through a series of questions, reasons, and a free quiz).

10. Your Headline Must Answer the “When” Question
When should your readers click through to come and read your post?

Remote Jobs Post (Blog Headline Writing Example) Screenshot of When Urgency Words

Of course, the answer is now. That’s why you should write a headline that contains words that inspire a sense of urgency. Examples include words like now, today, instantly, and a whole host of others.

Take for example the blog headline I wrote for my guide about how to get a remote job—which frames the entire article around getting a remote job this weekend. Adding that timeframe to the headline makes my guide feel more attainable and arguably easier for readers to commit to.