Communication for entrepreneurs and greater presence in the media

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Communication and marketing play a strategic role in any company. And this is no different for businesses run by women. In a context where female entrepreneurs have to fight to gain space, communication and marketing strategies are essential to increase the visibility and return of their companies. This makes it possible to win over customers and close more sales.

Furthermore, communication also helps more businesswomen develop the courage and ability to “show their face” and promote their work, thus inspiring more women to do the same.

VIDEO: The importance of communication for businesswomen
VOCALI recently addressed this topic in the webinar “Female brazil telegram data Entrepreneurship: Why Communication Makes All the Difference?” . In it, the agency’s partners, Clarissa Antunes and Rachel Sardinha , spoke about their careers as entrepreneurs in the communications market and discussed the role of communication and marketing in the growth of companies led by women. The recording of the webinar is available on Vocali’s YouTube channel.

Women's visibility in the media has increased, but is still far from ideal
Communication alone cannot solve all the obstacles faced by women seeking to become entrepreneurs. However, achieving greater visibility in strategic market sectors is an important step towards gender equality.

Think about it: how many women are interviewed on TV shows or are the main source of news when the topic is not about the female universe?

A recent study by the Global Media Monitoring Project , for example, showed that the proportion of female sources and characters in the media jumped from 1% to 25% in the last 5 years . For the report, 30,172 reports published in September 2020 in more than 100 countries, including Brazil, were analyzed.

The same research shows that, despite growth in recent years, there is still a long way to go. If the trend recorded in the report continues, it will take another 67 years for female representation in the media to be balanced.

Check out more information about the study .
Cora Project: communication strategies for entrepreneurs
Ensuring greater visibility and strengthening businesses led by women is the goal of the Cora Project . An initiative of the VOCALI agency , the project offers marketing and communication consultancy to give greater visibility to businesswomen and entrepreneurs and also to the businesses they run.

The initiative has a team of journalists trained to propose actions to promote the business in the media and digital marketing strategies to build authority and relevance on the internet.