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Want an example of how this happens with a real product? Think about the iphone — since apple is known for its power of innovation. When the iphone was launched, technology aficionados were already eyeing what steve jobs would launch. But it was the launch event, in , that moved the early adopters: they needed to try that device that promised to put everything in the palm of their hands — even if they paid a lot for it and the product was not completely finished.

the smartphone and sharing their impressions with other netherlands whatsapp data consumers. That product was different! So, the initial majority started to exchange their cell phones for the iphone in search of its benefits. Some still resisted, perhaps because of the price, perhaps because of their attachment to their habits. But the iphone started to stand out in the mobile device market and gained a legion of fans and defenders.

The late majority, therefore, could not be left behind. Those blackberry and windows phone users, however, still resisted. It was undeniable that apple's launch featured superior technology, design and performance. There was no way around it anymore — the iphone had dominated the market. Why is selling to early adopters different?Launching an innovative product is a challenge.