Google Ads shares three automation best practices

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Google's new best practices guide aims to ease advertisers' concerns about adopting an automated keyword and bidding strategy. Google has released a new guide to search ad automation, offering some best practices for using automation to reach new customers . It’s no secret that automating PPC ads has many advertisers worried about losing control over their advertising budgets.

After all, many companies have a lot of namibia phone number data money in PPC advertising, and entrusting AI with the decision-making about how to spend it is a challenge for many marketers. This new guide aims to answer users’ questions about automation and alleviate the concerns most advertisers have about giving up control over their budgets, keywords, and bids.

In the past, advertisers who used broad match keywords found that they were spending money on advertising and getting irrelevant clicks. There don't seem to be any new features or updates related to broad match . However, Google is working to help users better understand why they should use broad match keywords and what bidding strategies they believe will be most successful. Google states: "Broad match keywords work best with Smart Bidding , which ensures that you're only bidding on searches that are expected to return results for you."