The reach of digital technology

[Shishirgano9]

Of course, the affective dimension is a structuring part of human nature and it is not technology that invented it. The so-called mass media, advertising, political communication, among others, have very early become interested in the instrumentalization of emotions for propaganda purposes , underpinned by political or commercial concerns.

However, the emotional dimension is now amplified by, thickened indonesia cell phone number list by anonymity, and erected as the main resource that feeds the participatory web and conditions its functioning. At the heart of emotional demonstrations, hate speech proliferates on the Internet. insults, threats, insults, nothing seems to hold some back.

Some researchers see in this phenomenon a new form of class struggle. Others point more to the role of devices. immediacy would facilitate affective speech, anonymity would reduce inhibitions. The devices "with a strong capture dominance" that would be socio-digital networks would reinforce stagings "with a pathemic aim", that is to say addressing our emotions.