Benefits of Performance Max

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The feedback I've heard on Performance Max has been generally positive, with many of the drawbacks being those I'll mention below.

Makes Google advertising easier for beginners: The idea of ​​one campaign where you can achieve all your marketing goals without having to set up multiple additional campaigns appeals to those who want to avoid the constant learning curve.

Allows advertisers to focus on strategic performance drivers: Optimizing finland phone number data ad creatives, planning campaigns, and generating PPC reports are all made much easier with Performance Max. With a multi-campaign strategy, you might have responsive search ads, responsive content ads, and so on, with different creatives and messaging that you would otherwise have to build from different places or analyze individually. With Performance Max, you can test and evaluate all of these things in one place, allowing you to make strategic marketing decisions faster.

When used correctly, it can yield impressive results: If you have the right inputs with clearly defined goals, then Performance Max should (in theory) work for you. By the right inputs, I mean primarily what you tell Google to look for in terms of audience targeting. I recommend using first-party data - that is, if you have a list of existing customers, give it to Google instead of relying on AI to figure out who your target audience is. You can save quite a bit of money doing this.
Disadvantages of Performance Max
The irony of Performance Max is that by its very nature it should appeal to novice users, yet many of the drawbacks or shortcomings become apparent precisely when the user makes "beginner" mistakes.