CPM (Cost Per Mille) is the cost of displaying an ad to a thousand users. of impressions. The average CPM in Ukraine is about $1.5. This value may vary depending on market competition, the quality of advertising materials, and other factors.
CTR (Click-Through Rate) is the ratio of the number of clicks on an ad to the number of impressions. In simple terms, it is an indicator of how effectively your ad is attracting the attention of the audience. The average CTR for a Facebook feed is approximately 1.00%. A higher CTR can allow you to get more clicks for the same cost.
CPC (Cost Per Click) is the cost you pay for each click on benin telegram data your ad. This metric depends on CPM and CTR. You can use CPM and CTR data to calculate the cost per click.
CR (Conversion Rate) is the percentage of users who take a specific action after clicking on an ad. This could be filling out a form, placing an order, or other desired action. The cost of a conversion is determined by the ratio of advertising costs to the number of conversions received.
VAT (Value Added Tax). In Ukraine, if you are not a VAT payer, 20% VAT will be added to the cost of advertising services. This must be taken into account when calculating the cost.
Budget and goal: Your budget determines how much you're willing to spend on advertising. You can choose different cost goals, such as cost per click, conversion, or other metrics.
It is recommended to test and analyze different options for goals, audiences, and ads to find the best strategies for your business. Remember that advertising campaigns can be somewhat predictable, but they are also subject to factors that you cannot fully control.
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