Your guide to B2B original research

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Original research. At TopRank Marketing, we’ve partnered with several big brands on ambitious original research reports that have driven amazing results for lead gen and brand awareness. We’ve got tips to share from our experience.

Publishing your own marketing research reports, on the surface, may appear daunting — they take budget, time, and certain skills to do well. That’s why we’ve broken down the benefits and best practices of conducting B2B original research.

B2B original research influences your bottom line
Here are a few high-quality data points that sri lanka telegram data drive home the value of publishing your own marketing research:

84% of deals are already won or lost before vendors even know they’re on the radar.
Research reports are a sought-after form of content. 55% of B2B buyers regularly consume research reports, and rate them as the most valuable type of content when evaluating purchasing decisions.
High-quality research and data are the top factors that motivate B2B buyers to express interest in a sales conversation.
In short: Your buyers are looking for your company to be the voice of authority and to offer insights that make their jobs easier, ahead of ever contacting your sales team.