The beginning of the end for cookies

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It is important to note that the text indicates that any data that can be used to directly or indirectly identify a person is affected by the GDPR. This means that cookies, the historical engine of traditional digital marketing, will require express consent from the user, beyond what is requested now. And the user will also have the same facility to revoke their permission, which means they can withdraw the information they have provided if the experience does not seem reasonable to them.

It is also worth remembering that the Safari browser (present by default indonesia mobile database on all devices manufactured by Apple) already prevents cookies from tracking the activity of its users, which renders useless much of the efforts of traditional marketing in these environments.

Without cookies working as they do now, companies cannot collect information about their users' activity, which prevents them from serving ads that may be related to the information collected during browsing. While this is already a system with questionable effectiveness, European regulations could strip it of much of its value, especially in the case of large Internet players operating in Europe.