Undoubtedly, consumers will be checking in on brands’ social media accounts for promotional announcements. Social media is a great way to create hype and excitement leading toward the actual Black Friday sale. Brands can schedule promotional teasers months ahead to bait consumers early on, and should focus on building a loyal and engaged audience in the months preceding the holiday rush in order to help their brand be top-of-mind when it comes time to make a purchase.
Create Rewards and Discounts
Creating digital rewards is a great way to accelerate engagement. These are digital e-gift cards and discount vouchers. Offering rewards is a great strategy to send more traffic to the website by having customers claim digital coupons right on the site or as an exchange for their email addresses. Here are some ways to let consumers know about the rewards:
Create pop-ups
Launch email marketing campaigns
Boost social media posts
Another strategy is to make returning customers feel appreciated by giving them product recommendations based on their previous purchases. Give them a special “thank you” discount for being a repeat customer.
Use Urgency Messaging
When a customer sees the word “free” in an ad, the instinct is to scroll to the next page and make sure to click on the link for more information on how to claim the free item. Free, right? It’s not like this always happens, even if it means customers must give their email addresses in exchange.
That’s the power of urgency messaging. It’s crucial for marketers to use this technique, especially during the sale season. This is to have a fighting chance against other brands that are also clamoring and using their best sales and marketing techniques. Here’s a list of urgency messaging words, phrases and tactics that can help optimize conversion rates.
Urgency of time — Use the words “now,” “deadline,” “today only,” “limited time.”
Urgency of scarcity — Use the words “last chance,” “few stocks remaining,” “one day only.”
Urgency of speed — Use the words “hurry,” “instant,” “act now,” “don’t delay.”
These are ideal for writing call-to-action (CTA) phrases. A good CTA can encourage instagram database visitors to take action without requiring them to leave your site.
Learn more about ad copy strategies here!
Update and Highlight Return Policy
Consumers who plan to buy expensive items like appliances or purchase in bulk always want to look at the store’s return policy. Knowing they have options if they received defective items gives them peace of mind, helping them make instant purchasing decisions.
How do you create a good return policy? Here are some points to include:
Set a strict but reasonable time frame for the return.
Clearly define the condition of the item before the store accepts a return.
List the requirements for return and don’t make it complicated.
Define policies on refund or in-store credit.
Be upfront about the fees included in the return policies, if any.
Retailers who have an excellent return policy should highlight these throughout their campaigns. Make the words simple and easy to read across all languages.